7 For All Mankind
The
story of premium denim is one that is intricately intertwined with the
launch of 7 For All Mankind in Los Angeles, California in the Fall of
2000. The brand, famously dubbed “Sevens” by fashion editors and
stylists, grew to fame in no small part because it became an instant
favourite among Hollywood’s elite such as Angelina Jolie, Cameron Diaz,
Jennifer Garner and Liv Tyler. Male celebrities such as Jake
Gyllenhaal, Ben Affleck, and Ryan Reynolds became fans of the brand
shortly after the launch of the 7 For All Mankind’s men’s collection in
2002.
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